MODULE · TOGETHER01
AI Foundations for Physicians
Prompting that stops sounding like AI, plus the HIPAA and compliance guardrails every post needs.
YOU BUILDYour AI workspace + the RISEN prompt formula
For physician entrepreneurs · Built by physicians
14-day do-the-work guarantee. Finish Modules 1 and 2. Not for you? Full refund.
Not ready yet? Get our free prompt and post tonight →
Stop paying for content that doesn’t sound like you.
The Practice AI Playbook teaches AI to write in your voice, for your patients, on repeat, with your team doing the heavy lifting. Five self-paced modules. Nineteen physician-built prompts. In 30 days, you’ll have a content system that’s finally yours.
YOUR VOICE. YOUR PATIENTS. YOUR SYSTEM.
MD + DOTAUGHT BY TWO PHYSICIANS
5MODULES · 1 YEAR OF ACCESS
19COPY-PASTE PROMPTS
30DAYS TO YOUR CONTENT SYSTEM
The real cost
Generic content doesn’t just waste your budget. It teaches patients to scroll past you.
“I tried ChatGPT. It sounds like a pharmacy pamphlet.”
“I’m paying for content and still rewriting every post.”
“My patients ask the same ten questions. I’ve never had time to answer them online.”
“I’ll deal with content when things slow down. They never slow down.”
Most practices don’t have a content problem. They have a voice problem.
- One ChatGPT caption turns into a post nobody saves.
- One agency calendar turns into twelve posts you rewrite at night.
- One more ad campaign sends patients to content that sounds like everyone else’s.
- One “I’ll do it later” turns into another quiet quarter.
Before you spend another dollar on marketing, teach AI to sound like the physician patients are actually choosing: you.
The shift
AI isn’t the shortcut. Your voice is.
Most physicians use AI like a search engine and get generic answers back. The Playbook flips that: teach AI who you are and who you serve once, and every piece of content starts from there.
1
Teach it your voice
Build your Brand Voice and Brand Look Profiles so AI writes the way you talk to patients and designs in your colors, fonts and style.
2
Show it your patient
Build your Ideal Patient Snapshot: the one person your content is for, and what they’re really asking.
3
Give it skills
Save reusable skills that turn one line into a carousel, a reel script, a podcast outline or a patient handout.
Your first 30 days
Thirty days from now, you’ll have:
Your Brand Voice + Brand LookContent that sounds like you and looks like your practice
Your Ideal Patient SnapshotWho your content is for and what they’re really asking
3 content pillars + a 50-topic bankYou won’t run out of ideas again
A content assistant with 5 skillsCarousel, reel, podcast, handout and repurpose, on command
4 carousels + 6 reel scriptsReady to design, film and post
A 15-episode podcast idea bankWith full outlines for your first episodes
2 patient education handoutsWritten at a reading level patients finish
A 30-day content calendarPlus a 60-minute weekly routine to keep it going
And you’ll stop paying for content you end up rewriting anyway.
What’s inside
Five modules. One finished asset in each.
Short video lessons, a fill-in workbook and copy-paste prompts in every module. Go at your own pace; one module a week gets you there in a month.
MODULE · PHYSICIAN02
Your Brand Voice & Brand Look
You capture how you sound. Your team can lead the Brand Look: colors, fonts, logo and photo style.
YOU BUILDBrand Voice Profile + Brand Look Profile
MODULE · PHYSICIAN03
Your Ideal Patient Snapshot
Who you’re talking to, what keeps them up at night, and the words they use.
YOU BUILDSnapshot, 3 content pillars, 50-topic bank
MODULE · TEAM04
Your Content Assistant: Carousels & Reels
Load your profiles into one workspace and install the skills that do the heavy lifting.
YOU BUILD4 carousels + 6 reel scripts
MODULE · TEAM05
Podcast, Patient Education & Your 30-Day Engine
Long-form ideas, patient handouts, and turning one idea into ten pieces.
YOU BUILDPodcast bank, 2 handouts, 30-day calendar
One purchase, your whole team
You set the voice. Your team runs the engine.
The Playbook has two tracks. You do the part only a physician can do. Your VA, MA or practice manager learns to turn your profiles into content every month, so you stop being the bottleneck for every post.
YOU
The physician track
About 3 hours once, then about 15 minutes a month- Build your Brand Voice Profile and Ideal Patient Snapshot
- Drop content ideas as voice memos during the month
- Give each finished piece a 5-minute review before it posts
UP TO 3 TEAM MEMBERS
The team track
About 5 hours to learn, then one content session a month- Build your Brand Look Profile and set up your Claude content assistant
- Turn your profiles and voice memos into carousels, reels, handouts and podcast outlines
- Run the 30-day calendar and send drafts to you for approval
Everyone learns the same prompting method and HIPAA guardrails together in Module 1. Each team member gets their own login.
From the first physicians through it
Real physicians. Real content. Their words.
“[Beta reviewer quote 1: a specific result, such as time saved, posts created, or a patient response.]”
“[Beta reviewer quote 2: a specific result, such as time saved, posts created, or a patient response.]”
“[Beta reviewer quote 3: a specific result, such as time saved, posts created, or a patient response.]”
Reviewers received early access to the Practice AI Playbook at no cost.
The prompt library
19 prompts you’ll use every week.
Not prompt-pack filler. They’re built on the same Brand Voice and Ideal Customer frameworks we use with our Infinite Practice Growth clients, rewritten so you can run them yourself.
Guardrails included
Built for medicine. Not for influencers.
Patient privacy first
Learn what never goes into an AI tool and how to share a patient story without identifying anyone.
Every claim checked
A built-in review prompt flags each statistic, study and claim so you verify it before it posts.
You’re the final word
AI drafts. You decide. Nothing goes live without your review, in your name.
Your investment
Less than one month of what you’re already spending.
Marketing agency on retainer$3,000–7,500/mo
Physician business strategist$30,000/yr
Practice AI Playbook$1,997 once
An agency writes for you. The Playbook teaches AI to write as you, and the system is yours to keep.
Practice AI Playbook
$1,997one-time · self-paced
- Logins for you + up to 3 team members, each with their own track
- All 5 modules and video lessons
- 19 copy-paste prompts + bonus prompts
- The fill-in workbook
- Brand Voice, Brand Look and Ideal Patient Snapshot generators
- 5 content skills for your AI assistant
- 30-day content calendar template
- A full year of access, including our next content update (we refresh the Playbook every six months as AI changes)
Do the work, or get your money back.Complete Modules 1 and 2 within 14 days, including your first drafted post and your Brand Voice Profile. If the Playbook isn’t right for you, we’ll refund you in full.
Your $1,997 comes back double.Enroll in Infinite Practice Growth within 60 days of buying the Playbook and we credit you $3,994, twice what you paid, toward your year of Infinite Practice Growth.
14DAYS
OUR GUARANTEE
Do the work, or get your money back.
Complete Modules 1 and 2 within 14 days of purchase, including submitting your first drafted post and your finished Brand Voice Profile. If the Playbook isn’t right for you, email us within those 14 days and we’ll refund you in full. We’re that confident in what you’ll build.
Refunded purchases aren’t eligible for the Infinite Practice Growth credit.
Who’s teaching
We’re not marketers. We’re physicians who built our content this way first.
We’re Dr. Marissa Caudill (child psychiatry) and Dr. Mona Sodhi (obesity medicine), founders of Super Doc Tech. We built our own practices, our own content and our own AI systems, then helped dozens of physicians do the same.
The Playbook is the method we use every day, in a form you can run yourself.
CEODr. Marissa CaudillChild psychiatry
COODr. Mona SodhiObesity medicine
“We know this works. Not because we read about it. Because we did it.”DRS. CAUDILL & SODHI
Questions
Before you start.
I’m not a tech person. Is this for me?
Yes. If you can send an email, you can do this. Every prompt is copy-paste, and Module 1 starts at the very beginning.
Can my team use it?
Yes, and they should. One purchase includes you plus up to three team members, such as your VA, MA or practice manager. Each gets their own login and a track built for what they’ll run. You build your voice and patient profiles; they turn them into content and send it to you for a final review.
Which AI tool do I need?
We teach everything in Claude, step by step, including setting up the Claude Project that becomes your content assistant in Module 4. A paid Claude plan is recommended. Already use ChatGPT or Gemini? The prompts work there too.
Is this HIPAA compliant?
The Playbook teaches you to create content without patient information. Module 1 covers exactly what never goes into an AI tool and how to share stories without identifying anyone.
How long does it take?
It’s self-paced. Most physicians work through one module a week and finish with a full content system in about 30 days.
I already work with an agency. Do I need this?
Keep them if they’re working. Your Brand Voice Profile and Ideal Patient Snapshot make anyone who writes for you better, human or AI.
AI changes every month. Won’t this be outdated?
That’s why we update it. Every six months, we review the prompts and the Claude setup lessons against the latest tools and refresh what’s changed. Your purchase includes a full year of access, so you get today’s version and the next update. Your profiles and everything you build are yours to keep.
What if it’s not right for me?
Do the work first. Complete Modules 1 and 2 within 14 days of purchase, including submitting your first drafted post and your finished Brand Voice Profile. If the Playbook still isn’t right for you, email [email protected] within those 14 days for a full refund. Refunded purchases aren’t eligible for the Infinite Practice Growth credit.
How does the Infinite Practice Growth credit work?
Enroll in Infinite Practice Growth within 60 days of buying the Playbook and we credit you double what you paid: $3,994 toward your year of Infinite Practice Growth.
Not ready for the full Playbook?
Start with one post. Tonight. Free.
Take the question you answered five times this week and turn it into a finished Instagram carousel in your words. Our Patient Question Carousel prompt walks you through it in Claude, then you design it in Canva. Free accounts work for both.
- One copy-paste prompt that interviews you, then writes your carousel
- A 7-slide carousel, caption, hashtags and alt text: about 10 minutes to write, 15–20 to design
- A 2-minute physician review checklist before anything posts
When you’re ready for more
Learn about Infinite Practice Growth
Want the engine run with you, not by you?
The Playbook gives you the method. Infinite Practice Growth is our fractional CEO partnership: we produce your content every month in your Brand Voice, then capture, follow up with and qualify every lead it brings in. So when you do spend on ads, there’s a system behind them turning inquiries into booked visits.
From $2,750/month on the annual plan. Enroll within 60 days of buying the Playbook and we credit you $3,994.Your patients are already asking. Start answering in your voice.
Five modules. Thirty days. A content system that’s finally yours.
Get the Playbook →
$1,997 · 14-day do-the-work guarantee · You + up to 3 team members